Industry Odisha Bureau, Aug 28: Bengaluru-headquartered Swiggy Instamart, an Indian online grocery, food ordering and delivery quick-commerce services company, has reportedly partnered with 400 brands under its ‘Switch To Better’ initiative, and has also reportedly claimed not only to offer products with cleaner ingredients and exclusive pack sizes, but also to stand out in India’s fast-moving quick commerce scene trying to catch up with Blinkit and Zepto, which are claimed to have currently led the market, remarked the market experts.
Citing data and views of market experts, media reports have stated that, “While Instamart had an estimated market share at 22% in 2025, Zepto had 24%, and Blinkit topped with an estimated 47% market share.”
As Instamart has reportedly partnered with 400 brands, it is reportedly claimed that they have already started tailoring their products accordingly, opined the experts.
Media reports, citing instances in this context, have stated that, “Homecare products maker ‘Beco’ has introduced a 1-litre laundry-liquid pack exclusively for Instamart, while selling 2-litre and 5-litre packs on other platforms. Spices brand ‘Zoff’ has created 90g packs exclusively for Instamart. Artisanal baked goods brand ‘The Baker’s Dozen’ is also looking to make some variants and pack sizes of protein chips and other upcoming launches exclusive to Instamart”.
Media reports, quoting Swiggy Instamart, have also stated that, “Products carrying the ‘Switch To Better’ proposition accounted for more than 15% of sales in the categories where the initiative was present in the June quarter of FY27. Instamart’s net average order value was Rs 691 in the June quarter, up from Rs 612 a year earlier.”
