Industry Odisha Bureau, Oct 23: Prada posted a modest 1% organic revenue rise in the third quarter. The Americas grew and Asia-Pacific held steady, but Europe stayed weak. Miu Miu’s retail sales slipped 3%.
Italian luxury group Prada reported a 1% organic revenue rise for the third quarter. The figure matched market expectations. It came as the wider luxury market continued to face difficult demand conditions.
Organic growth measures a company’s performance excluding the effect of acquisitions. This makes it a cleaner gauge of underlying demand. Prada’s organic figure therefore excludes Versace, which it bought in December 2025. Including Versace, quarterly group revenue reached 1.49 billion, or about $1.67 billion. That total matched an analyst consensus compiled by Visible Alpha. Visible Alpha is a provider of investment research and consensus data.
The two figures measure different parts of the business. The 1% shows how Prada’s existing brands performed. The headline revenue number reflects the enlarged group, Versace included.
Regionally, the Americas remained a source of growth for Prada. However, the pace of expansion there slowed from the previous quarter. Sales in Asia-Pacific were stable over the period.
Mainland China remained a weak spot, with subdued customer traffic. The company said positive trends elsewhere in the region offset that softness. Europe, meanwhile, continued to deliver weak revenue. The region did not provide the support seen in the Americas.
The quarter’s most notable weak point was Miu Miu. The smaller brand’s retail sales declined 3% over the three months. This marked a clear shift from 2025. Last year, Miu Miu drove most of the group’s growth.
Retail sales refer to revenue generated through a brand’s own stores. The decline suggests momentum at the brand has cooled after a strong run. A single quarter’s dip does not, by itself, signal lasting weakness. Its performance in coming quarters will be important for the group.
The group said Versace’s integration was progressing on track. Integration involves bringing an acquired brand’s operations into the wider group. Pieter Mulier has been appointed as Versace’s new creative director. His first collection for the brand is expected in 2027. A creative director shapes the design direction of a fashion house’s collections. That debut will be closely watched as a test of Versace’s new direction.
Chief executive Andrea Guerra described the industry backdrop as particularly challenging. He said the group had shown good resilience in that context. Guerra credited brand desirability and strong retail execution for that performance. Brand desirability refers to how strongly consumers want a label’s products. Retail execution covers how effectively stores are run and products are sold.
Prada’s results offer a snapshot of a luxury market losing momentum. Growth was modest, but the group avoided an organic decline. Its regional mix also shows how unevenly demand is spreading across markets.
Looking ahead, two factors stand out. The first is whether demand in Europe and mainland China improves. The second is how smoothly Versace is absorbed before Mulier’s debut. For now, Prada has held its ground in a slowing luxury market.
