Bhubaneswar, Oct 25: The Shree Usha Diagnostics powered by CureBay building on Tankapani Road is glowing pink this October to mark Breast Cancer Awareness Month. The illumination is a visible reminder to the people of Bhubaneswar that early detection saves lives.
Alongside the campaign, Shree Usha Diagnostics is offering a flat 15% off* on Sonomammography, making breast screening more accessible for women across the city.
Breast cancer is the most common cancer among women in India, and many cases are still detected at a late stage. When found early, it is far more treatable and survival rates improve significantly.
October is observed worldwide as Breast Cancer Awareness Month, symbolised by the pink ribbon. By lighting its building in pink, Shree Usha Diagnostics x CureBay hopes to start conversations in homes and workplaces about self-examination, regular screening and timely medical advice.
Sonomammography (breast ultrasound) is a safe, painless and radiation-free imaging test. It is often used to evaluate lumps, examine dense breast tissue and complement mammography, and is commonly recommended for younger women. Women who notice a lump, a change in breast shape or skin, nipple discharge or persistent pain are encouraged to consult a doctor without delay.
To encourage women to take the first step towards screening, Shree Usha Diagnostics is offering a flat 15% discount* on Sonomammography during Breast Cancer Awareness Month. This offer valid upto 15th November 2026.
Women can also consult the centre’s specialist gynaecologist for guidance before or after their screening, with orthopaedic and neurology specialists available for other health concerns.
“Every pink light on our building stands for a woman who deserves an early diagnosis,” said Gour Patnaik, DGM-Sales-Shree Usha x CureBayDiagnostics. “Fear and hesitation often keep women from getting checked. Through this campaign and our Sonomammography offer, we want to make screening simple, affordable and stigma-free for every family in Bhubaneswar.”
“At CureBay, we believe quality diagnostics should be within everyone’s reach,” added Sachin Das Burma,Head-Branding, CureBay. “Awareness is the first step, and timely screening is the next. We urge women to prioritise their health this October and beyond.”
