Bhubaneswar, Odisha 19th December 2025: Vedanta Aluminium, India’s largest producer of aluminium, joined the celebrations of Parab 2025, the 28th edition of Koraput’s iconic cultural festival that honours the region’s vibrant traditions, indigenous art forms, and rich heritage. The five-day tribal festival brings together communities, artists, and industries to honour the timeless cultural legacy of southern Odisha.
On the inaugural day, Vedanta Aluminium unveiled its dedicated stall, highlighting the company’s deep-rooted commitment to community development and cultural preservation. The stall was inaugurated by Dr. Krushna Chandra Mohapatra, Hon’ble Minister for Housing & Urban Development, Government of Odisha, in the esteemed presence of Shri Ramachandra Kadam, MLA–Pottangi; Shri Raghuram Machha, MLA–Koraput; Shri Pabitra Saunta, MLA–Laxmipur; Shri Rupu Bhatra, MLA–Kotpad; Smt Sasmita Meleka, Jilla Parishad Member, Koraput; and Shri Manoj Satyawan Mahajan, Collector & District Magistrate, Koraput. The dignitaries lauded the festival for spotlighting tribal culture while reflecting the region’s journey towards inclusive and sustainable development.
Vedanta Aluminium’s booth offered visitors a unique glimpse into its community development and cultural preservation initiatives. A major highlight was Project Adikala, the company’s programme at its Lanjigarh unit dedicated to reviving ancient indigenous art forms such as Saura painting and Dhokra metal craft. Through Project Adikala, the company has enabled over 200 rural families to secure sustainable livelihoods while preserving centuries-old artistic traditions.
Speaking on the occasion, Pranab Kumar Bhattacharyya, CEO, Vedanta Alumina Business said, “Parab is a celebration of living traditions and community pride. At Vedanta Aluminium, we believe that development must go hand in hand with the preservation of cultural heritage. Through initiatives like Project Adikala, we are not only reviving India’s ancient art forms but also creating sustainable livelihood opportunities for rural communities. Our participation in Parab 2025 reflects our continued commitment to inclusive growth rooted in local culture.”
Vedanta Aluminium’s association with Parab underscores its long-standing partnership with Odisha’s communities, where cultural preservation, livelihood creation, education, sports, and women’s empowerment remain central to its social impact efforts. By integrating heritage with development, Vedanta Aluminium continues to champion a model of growth that is sustainable, inclusive, and deeply connected to the cultural fabric of the region. progress, making sustainable development a shared reality for Odisha’s tribal heartland.
