Industry Odisha Bureau, May 26: Since advertising serves as a bridge between businesses and consumers, it is deemed to be a key marketing tool that informs, persuades and influence consumers while building brand awareness and driving sales. Hence, AI-influencers are seen to be calling the shots in the current era of Artificial Intelligence (AI) technology dominating the scene.
Moreover, an AI-influencer is being claimed to be cheaper than a human creator for which commercial establishments are said to be preferring AI-influencers to the human counterparts.
Nevertheless, the human creators “with genuine audience trust and scale are deemed to be more valuable for which they command bigger fees for exhibiting talent and creativity,” as has been observed by the marketing experts.
So far an AI-influencer is concerned, marketing and sale experts are of the view that, “this synthetic character is being witnessed to be offering greater creative flexibility and growing acceptance among the digital audience in the present digital era.”
It is a fact that ‘nano and micro’ human influencers with one lakh followers are also selling the brands to their digital audience, but AI-influncers are claimed to be working wonders comparatively.
As per the latest report published by India’s foremost influencer marketing agency Zefmo Media Pvt Ltd, “AI influencer that cost up to Rs 3.6 crore to build in 2022 can now be made for about Rs 26 lakh. Once built, the brand owns the character outright, free to run it across campaigns, languages and platforms with no recurring talent fees.”
