Industry Odisha Bureau, Sep 01: Heritage tourism is receiving significant government investment and attention. Redevelopment work continues at Shree Jagannath Temple in Puri. Lingaraj Temple in Bhubaneswar and Konark’s Sun Temple are included. These projects improve visitor access and preserve cultural heritage.
Odisha is also promoting tribal culture and traditional handicrafts widely. The state highlights its Buddhist circuits and wildlife sanctuaries too.
Global Branding and Sports Tourism Elevate Odisha’s Profile
Odisha Tourism has participated in international travel fairs and roadshows. Campaigns use taglines like “India’s Best Kept Secret.” The state has also emerged as a sports tourism hub by hosting major international sports events. Bhubaneswar and Rourkela have hosted major international tournaments recently.
Through strong inter-departmental coordination, Odisha is scaling its tourism ambitions. Odisha’s investment-friendly policies aim to attract global tourism players. The state continues setting benchmarks in sustainable, high-value tourism growth.
